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Every woman has a moment when she realizes she was never meant to blend into the crowd.
For some, it happens in a boardroom. For others, in church on Sunday morning. Sometimes it happens after heartbreak, after success, after motherhood, after fifty, or simply after deciding that life deserves to be lived a little louder.
At Haüs of Knefertiti, we believe style is more than what you wear. It is a declaration of who you are before you ever say a word.
This is a place for women who understand that confidence isn't purchased. It is revealed.
Our collections are thoughtfully curated to help you express every version of yourself, whether you're embracing Rich Auntie, Sunday Best, Main Character, or First Class energy.
Every accessory is chosen with one purpose: to remind you that the look is only the beginning.
OUR INSPIRATION
The name Knefertiti represents timeless beauty, strength, leadership, and unforgettable presence.
The Haüs was created to honor women who carry those same qualities today.
Women who build businesses.
Women who lead families.
Women who reinvent themselves.
Women who refuse to become invisible.
Luxury should never feel intimidating. It should feel like coming home.
MEET THE FOUNDER
Haüs of Knefertiti was founded by LaShawn Hill — entrepreneur, creative visionary, and lifelong believer that style has the power to change how people see themselves.
What began with a passion for helping women find the perfect pair of sunglasses grew into something much bigger.
After years of serving customers, one truth became impossible to ignore: women weren't simply buying accessories. They were buying confidence. They were buying permission to feel seen. They were buying the version of themselves they already knew existed.
That realization became the foundation of the Haüs. Every collection, every product, and every customer experience is designed to celebrate women who choose to show up boldly, authentically, and unapologetically.
LaShawn Hill
The Haüs Philosophy
We believe...
Luxury
Luxury is an attitude before it's a price tag.
Confidence
Confidence is the most beautiful accessory.
Identity
Style should tell your story before you introduce yourself.
Community
Every woman deserves to feel unforgettable.
Legacy
Being Fly has no expiration date.
The Four Fly Levels
Rich Auntie
Understated wealth. Quality over logos. The confidence of a woman who has nothing left to prove.
Shop CollectionSunday Best
Church-and-brunch polish. Classic, put-together, timeless — always ready for the moments that matter.
Shop CollectionMain Character
Statement-first energy. Made for the woman who walks in knowing every eye will follow.
Shop Collection